Using cis theory , mold the new network image of university libraries 塑造高校图书馆网络新形象
Ci poets in the late qing dynasty : their ci theory and their theory of criticism 论晚清词学家的词学理论及其批评实践
Using cis theory , this essay sets forth four developments of its editorial logic , talks the situation of binding and layout and advertisement and says that reader attaches importance to publicize itself and set up a better example out 运用cis理论,本文阐述了杂志编辑理念的四次发展,讲了杂志装帧设计和广告刊登的情况,又谈了杂志很注意自我宣传,对外树立良好的形象。
As such there exist great similarities and differences between the two . in fact , uis theory can be regarded as an extended version of cis theory . however , one has to fell apart the nature of colleges from business organizations 借鉴cis理论创立的uis理论的应用,与cis理论存在统一性,也存在差异性,归纳起来可以认为, uis理论的应用是cis理论在更广范围的组织中应用的新尝试和拓展,但要区分大学与企业的组织属性的不同。
Corporate image marketing study took the public relations of the " megamarketing " theory 、 “ 6ps combination ” deepen and concretely , combined cis theory and marketing , extended the field of the marketing study . to use the method marketing achievement 、 steadily permanently development , and supply a new method for corporate to extend inner demand and attend international competition 企业形象营销的研究,对“大市场营销”理论“ 6ps组合”的“公共关系”进行了深化和具体化,把cis理论与市场营销相结合,拓宽了市场营销研究领域,这一营销方法的运用,为企业提升营销业绩,长久健康发展找到了一条新的途径,也为扩大内需和企业参与国际竞争提供了新的方法。
The present paper provides a comprehensive analysis of the role of cis design in higher education management , extending the scope to cover the aim and function of the design , instances of its applications in varied social organizations , as well as the possibility of combining cis design and higher education management . the basic principles methods suggested in cis theory can be utilized by various social organizations in image design and identification . the discrepancies among social organizations make it necessary that the above - mentioned basic principles will have different realizations in the actual designing 本文从cis设计的目的与功能、 cis设计在各种不同社会组织中的应用案例、 cis设计与当代高校教育管理创新的结合的可能及其在当代高校教育管理创新方面的应用拓展、 uis设计应用效应预期及阻碍分析等方面对cis战略设计在当代高校教育管理创新中的应用研究进行系统分析,论述cis理论所阐述的这一共性原则和方法适用于不同社会组织的形象设计、形象识别实践,同时,由于各社会组织之间存在的差异性,又具有cis理论所阐述的共性原则和方法在不同社会组织形象设计的具体实践中获得多样性表现的可能性,而且大学就是这些不同的社会组织中的一种类型。
Moreover , this thesis overall analysis process on image design of tourist destinations on the basis of marketable investigation means . with studying on the resource of tourism destination and competitors condition , it explicates principium and content of image position . it also explores the notion , the vision and the influence of the images on the basis of the cis theories . the thesis did a demonstration analysis about the position and design of the tourism image by example of xiaolangdi scenic spot 具体如下:在对旅游目的地的资源、竞争者状况分析的基础上,阐述了形象定位的原则和内容,然后导入企业识别系统,详细分析了旅游目的地的理念形象、视觉形象和行为形象,并对多次使用市场调查法对旅游形象进行修订的步骤进行了描述。